riskfreetrial.org · brand guide

Official brand kit for Risk Free Trial

Redesign package for the portfolio credits & trial control plane — warm paper marketing surface, mint consumer app, and Penny the coin mascot.

MARKETING SURFACE

Palette · Space Grotesk + Instrument Sans

Architectural hub look: decisive green on warm paper and deep ink. Used for the public control-plane landing.

#10A167 green
#16150F ink
#F4F1E8 paper
#C9C6B9 stone
#0E0D08 deep
#14BC7A lift
TYPE

Typography stack

Display · Space Grotesk Portfolio control plane
Body · Instrument Sans Manage billing, trials & secure account ops across your portfolio.
Meta · IBM Plex Mono credits.balance · live
CONSUMER APP

App surface · Fredoka + Nunito

Friendly coach UI: mint on forest green, cream cards, gold Penny accents.

#17B98A mint
#17251F forest
#FFFDF7 cream
#F4BE3E gold
#0C7F5D deep mint
MASCOT · PENNY

Penny

Coin companion for onboarding, empty states, and refund coach. “Hi, I'm Penny 👋 I've got your back.”

Open mascot →
PROTOTYPES · DESIGN CANVAS

Interactive redesign screens

These are the live Design Canvas exports from the redesign zip. Use them as the source of truth for layout, copy, and motion before porting into production.

VOICE & NON-NEGOTIABLES

Message hierarchy

  1. Never get surprise-charged again. (consumer)
  2. Portfolio control plane — billing, trials & secure account ops.
  3. No card to track · Billed-soon nudges · Instant refunds
  4. Credits that work across 14+ products
  5. For AI builders: feedback, not chargebacks.

Full tokens, banned patterns, and package map: design-language.md. Asset mirror: /rft-brandkit/.